Contexto
About Yooga: Yooga is a Brazilian foodtech that offers a complete management platform for bars, restaurants, and foodservice businesses. Focused on micro and small entrepreneurs, Yooga simplifies operations like sales, inventory, delivery, finances, and customer service — all in one accessible and easy-to-use system.
The challenge
Increase Yooga’s revenue (MRR) while addressing a clear customer demand: in the persona research, 19 out of 25 interviewed users requested a dedicated delivery driver app, which did not yet exist.
So, our goal was to create this app from zero, to both increase revenue and attend our users.
Task: design the user journey and ideal user flow for the app, as well as prototype all key interactions.
Validation
I have to put the usability test or focus group / CSAT...
Results, Impact, and Reflections
XXXXXXX